02 Aug Game-day snacks can lead to higher check values
Despite a 2021 dip, consumer spending on game day has been on the rise overall and is expected to rise even more this fall*. That’s why it’s important for restaurant operators to start planning now for game-day specials, LTOs, and promotions to take advantage of consumers’ desire to celebrate their favorite teams either on-premise, at home, or while tailgating.
Poppable foods that can be served individually or mixed and matched in sampler platters alongside an assortment of dipping sauces are ideal for game-day menus. It’s easy to serve these craveable appetizers while incorporating consumers’ taste for global flavors and comfort foods as well.
Operators have the option of serving appetizers and snacks in the usual way – in other words, simply heat and serve with a standard dipping sauce – or in a more upscale way that can give their bottom line a boost. These allow operators to charge extra for “premium” sauces or serving methods and enjoy higher average check values.
Here are some ideas for your game-day menu:
Ready-to-eat mini-Mexican appetizers, including mini tacos and taquitos, are quick and easy to prep.
- Traditional option: Serve Mini Jalapeño Chicken Tacos with spicy salsa on the side.
- Upscale option: Drizzle Mini Korean Style BBQ Beef Tacos with bulgogi sauce, garnish with crunchy fried garlic, scallions, and sesame seeds, and serve with a tangy cilantro crema.
Asian dim sum that offers quick preparation and authentic flavors is a great way to jazz up game-day menus.
- Traditional option: Serve Pork, Scallion, Ginger, and Garlic Wontons with a side of a soy sauce-based dip.
- Upscale option: Pan-sear Gourmet Pork Potstickers, glaze them with a citrus ponzu sauce, serve with seaweed salad, sriracha mayo, and pickled ginger, and garnish with sliced scallions and toasted sesame seeds.
All-American appetizers satisfy consumers’ cravings for comfort food, especially when the weather starts to cool in the fall.
- Traditional option: Serve Nashville Hot Style Cheese Curds with ranch or blue cheese dipping sauce.
- Upscale option: Serve mini beef patties on toasted slider buns with butter lettuce, sliced tomato, red onion, tangy onion jam, and Smoked Gouda and Bacon Flavored Mac & Cheese Bites.
Another great comfort food option for game day, ravioli gives customers everything they want in an appetizer – crispy, savory, cheesy goodness.
- Traditional option: Serve Breaded Italian Sausage Ravioli with classic marinara sauce.
- Upscale option: Wrap Breaded Square Cheese Ravioli with thin slices of prosciutto, skewer with half of a cherry tomato, and drizzle with olive oil.
Think outside the box this fall with appetizer menus and score big with customers on game days!
Keywords: Game–day LTOs, game–day menus, game–day promotions, football game day menu ideas, fall foods, fall trends, comfort foods, seasonal LTOs
*National Retail Federation